Arizona State University has always been a great leader in scientific investigation and discovery. . .and at the same time lead investigator William "Jamie" Tyler does immaculate work especially in areas pertaining to 'discoveries' relating to the abilities of ultrasound. However, announcing as something new that his team developed pulsed ultrasound techniques that can remotely stimulate brain circuit activity is not even to the level of being offensive.  It's just really silly.  But to his credit, Tyler does admit that there is not much new there in the announcement.  The Behavior Research Institute located in San Antonio successfully illustrated more than 5 years ago that ultrasound utilized non-invasively can influence brain cell structure to an astonishing degree. They even hold several patents on just how to do that very thing.  And in one more area of strange coincidence; that same Southwest Research facility has just recently announced the development of what is being referred to as  Total Immersion Memory Enhancement Mitotic Apparatus Procedure of which the acronym just happens to be. . .TIME MAP.   Did someone say 'Total Recall'.