The CEO who says that without the pesticides "it won't be pretty," means IT WONT BE PROFITABLE. For human life, organic farming without pesticides is the only pretty way to go; it saves lives, keeps humans and children healthy, and supports local small farms. I live this way. I know it is totally possible and the way of nature when no big industry takes over for profit. Grow your own garden and buy from local organic farms and you will see that organic plants do just fine without toxic sprays. They produce their own defenses, and are healthier by much.