Posted in | Conference and Expo

Getting Meaningful Return from Your Exhibiting Investment

From Pittcon Aug 3 2018

Concepts that the Webinar Will Cover

Stakeholder Expectation and Your Objectives
Pre-show Engagement
At-show Outreach/Reminders
What makes an experience memorable
Integrated Marketing & Communications Strategy
Brand/Product Launch
The role of social media
Post-show checklist
Exhibitor tips

Pittcon 2025: Mar 1-5

Boston Convention and
Exhibition Center
Boston, MA

Getting Meaningful Return from Your Exhibiting Investment

Presenter

David Saef

David Saef, GES Executive Vice President – Marketing & Strategy

David Saef, EVP, Strategy & MarketWorks, Global Experience Specialists (GES) @DSStrategy. David heads MarketWorks, a strategic and marketing advisory service from GES focusing on offering Marketing Intelligence, Audience Acquisition, Integrated Marketing, Marketing Technology and Brand Strategy services. David has led projects with leading U.S. companies and organizers to strengthen attendee segmentation and marketing, creating compelling marketing assets, and identify other improvement initiatives through online surveys and focus groups. Prior to joining GES, David spent seven years with L.E.K. Consulting, a global strategy & consulting firm, in their London and Chicago offices.

David earned an M.B.A. from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.

Other Webinars from Pittcon

Implementation of Routine Contaminant Screening to Ensure Higher Confidence in the Modern Food Laboratory

Raman Microspectroscopy for Forensic Purposes and Medical Diagnostics

Exhibitor Planning Webinars

Inside Your Exhibiting Numbers

How to Rock Your Conference Using Social Media

Dynamic Demos

Integrating Content Strategy with Tradeshow Presence

Using Social Media to Build Brand Awareness and Generate Leads

Get the Most From Pre-During-Post

Reassessing Potency Analysis: Investigation of Interferences and Method Specificity Using Liquid Chromatography-Ultraviolet Detection and Tandem Mass Spectrometry