Using Social Media to Build Brand Awareness and Generate Leads

Social media platforms have come a long way in the past 5 years in efforts to be more business-user friendly. It’s not just a space for individuals on their free time anymore, it’s the new way for businesses to stay in front of their customers and engage with them on a more personal level. Unfortunately, the tricky part is figuring out how to do this successfully. You’re faced with the challenge of gaining their attention, establishing trust, and growing it into a business relationship.

In this webinar, we’ll review the many ways your business can utilize Social Media to gain brand awareness and generate leads. We all know that in order to stay competitive, businesses must be social, and the information outlined in this webinar can help you achieve that goal.

Presenter

Megan Cavanaugh

Megan Cavanaugh is the Marketing Manager at CSols, Inc., a laboratory informatics consultancy, specializing in Social Media and Inbound Marketing. She actively maintains a social media presence on a personal and professional level within several social media platforms. She has experience in B2B and B2C selling services and products. Megan has successfully integrated Social Media Strategy into Business Marketing Plans leveraging her experience in marketing communications, networking, event planning, and advertising.

Key Takeaways

• The benefits of social media for your business
• How to gain brand awarenesss
• What to post and the benefits derived
• Factors that yield better results from your posts
• How to generating leads from your social posts
• Tips for maximizing your overall efforts on social media