HHS releases new flu radio PSAs to promote flu prevention messages

Oct 27 2009

Today, the U.S. Department of Health and Human Services (HHS) announced the availability of thirteen new 30-second flu radio public service announcements (PSA). These new radio messages feature 13 of America’s governors and Elmo from Sesame Street. The messages, which will be promoted to radio stations across the country, promote key flu prevention messages to parents and children.

Children and young adults continue to be disproportionately effected by H1N1. According to the Centers for Disease Control and Prevention (CDC), more than half of the hospitalizations from 2009 H1N1 flu reported recently were people age 24 and younger. That’s why HHS has teamed up with Sesame Workshop and other partners to promote flu prevention PSAs aimed at educating children and their parents about the importance of getting vaccinated.

“Elmo has emerged as one of our best partners in fighting the flu this year,” said HHS Secretary Kathleen Sebelius. “That’s why we are excited for Elmo to join some of the nation’s governors in promoting important flu prevention tips. We know that kids are especially vulnerable against H1N1, and we hope that hearing flu prevention tips from Elmo will help them stay healthy and flu free.”