Health Grades, Inc. (NASDAQ: HGRD), the leading independent healthcare ratings company, today reported financial results for the first quarter ended March 31, 2010.
Ratings and advisory revenue for the three months ended March 31, 2010 increased $2.5 million, or 20%, to $14.9 million from $12.4 million for the three months ended March 31, 2009. The revenue growth was principally driven by an increase of $2.1 million, or 47%, from the Company's Internet Business Group compared to the three months ended March 31, 2009, and $0.4 million, or 5%, from the Company's Professional Services business compared to the three months ended March 31, 2009.
Gross margins for the three months ended March 31, 2010 and 2009 were approximately 83% and 82%, respectively. Operating margins for the three months ended March 31, 2010 and 2009 were approximately 20%.
Operating income for the three months ended March 31, 2010 was $3.0 million, a $0.4 million increase, or 18%, over the three months ended March 31, 2009. Net income attributable to HealthGrades for the three months ended March 31, 2010 was $1.9 million, or $0.06 per diluted share, compared to $1.6 million or $0.05 per diluted share, for the three Months ended March 31, 2009.
Professional Services
For the three months ended March 31, 2010, revenue in Professional Services, previously referred to as Provider Services, which principally includes sales of hospital marketing products and quality-improvement products, was $8.4 million, an increase of $0.4 million, or 5%, over the same period of 2009. This increase reflects increased revenue from both the Company's marketing and quality-improvement products. For the three months ended March 31, 2010 and 2009, 57% and 32% of all new sales in Professional Services were to existing clients, respectively. For the three months ended March 31, 2010 and 2009, the Company retained, or signed new contracts representing approximately 80% and 83%, respectively, of the annual contract value of hospitals whose contracts had first or second-year anniversary dates.
Internet Business Group
For the three months ended March 31, 2010, Internet Business Group revenue, which includes the sale of HealthGrades' quality reports and subscriptions to consumers, revenue from the HealthGrades Connecting Point™ and Patient Direct Connect™ products, Internet advertising and sponsorship revenue, and sales of HealthGrades' quality information to employers, health plans and others, was $6.5 million, an increase of $2.1 million, or 47% over the same period of 2009. For the three months ended March 31, 2010, the Company's Internet advertising and sponsorship revenue increased to $2.8 million compared to $1.3 million for the three months ended March 31, 2009 due to the increase in unique visitors to the Company's websites. Revenue from the Company's Patient Direct Connect programs (formerly known as Connecting Point) increased $0.6 million to $2.1 million compared to $1.5 million in 2009, due principally to sales from the Patient Direct Connect product which launched in late 2009. The Company's revenue from quality reports to consumers increased to $1.2 million for the three months March 31, 2010 compared to $1.1 million for the three months ended March 31, 2009 due mainly to sales of its Watchdog subscription service.
Operating Expenses
Operating expenses increased $1.7 million to $9.4 million for the three months ended March 31, 2010 from $7.7 million for the three months ended March 31, 2009. Sales and marketing expenses increased $0.4 million, product development expenses increased $0.8 million, and general and administrative expenses increased $0.5 million for the three months ended March 31, 2010 compared to the three months ended March 31, 2009.
Sales and marketing expenses for the three months ended March 31, 2010 were $3.4 million compared to $3.0 million for the three months ended March 31, 2009. This increase is mainly due to increased sales personnel, and investments the Company has made in its advertising and sponsorship business.
Product development expenses for the three months ended March 31, 2010 were $2.9 million compared to $2.2 million for the three months ended March 31, 2009. This increase is primarily due to additional personnel and consulting costs to support product development efforts, including both the improvement of existing products and the development of new product offerings. In particular, the Company added personnel to develop technology for website products and to support new product initiatives as a result of increase in Internet business demand.
General and administrative expenses for the three months ended March 31, 2010 were $3.0 million compared to $2.5 million for the three months ended March 31, 2009. This increase is principally due to additional personnel costs and software expenses.
Income Taxes
Income tax expense for the three months ended March 31, 2010 and 2009 was $1.1 million and $0.9 million, respectively. For the three months ended March 31, 2010 and 2009, the Company's effective income tax rate was approximately 37%.
Cash Position
For the three months ended March 31, 2010, the Company generated $5.7 million in cash flow from operations. As of March 31, 2010, the Company had $23.1 million in cash and cash equivalents, a 20% increase over the balance at December 31, 2009.
2010 Results and Outlook
Kerry Hicks, Chairman and Chief Executive Officer of Health Grades, Inc. stated, "We are very pleased with our first quarter results. In particular, our operating margin of 20% was above our expectations given the investments we have made in our sales team as well as our product development efforts. In addition, although our actual revenue growth in our Professional Services business was modest, the annual contract value of new sales is up 50% over the first quarter of 2009, which bodes well for increased revenue growth from this business unit for the remainder of 2010."
Mr. Hicks continued, "Performance from our Internet Business Group continues to be stellar with revenue growth of 47% over the same period of 2009. Our unique visitors continue to grow significantly on both HealthGrades.com and WrongDiagnosis.com. For the first quarter of 2010, total unique visitors was approximately 57.4 million compared to approximately 41.5 million for the same period of 2009, an increase of 38%. We have a number of initiatives in process to continue to grow our unique website traffic and look forward to further our position as the dominant leader in healthcare provider selection."
The Company is affirming its full year guidance for ratings and advisory revenue growth of 20% over 2009 with an operating margin of between 19% to 22%.
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