IFH delivers summer package of new software features to Expresso bikes worldwide

Jul 14 2010

Interactive Fitness Holdings® ("IFH"), announced that it has delivered a summer package of new software features to all networked Expresso bikes worldwide.

“No feature has been requested more than local leaderboards. Riders love both supportive and competitive interaction with their immediate peers”

The summer package includes wild new terrain and motivational community-oriented features for Expresso riders. The terrain, in four new courses, is more surreal than most current Expresso courses and offers the best animation yet. Enhancements to the "ghost rider" feature now allow riders to race themselves or any other rider. The summer package also includes "My Facility" leaderboards, allowing rider to see where they stand among their local peers.

"No feature has been requested more than local leaderboards. Riders love both supportive and competitive interaction with their immediate peers," said Mark Urlage, Vice President of Global Sales at IFH. "I'm already hearing about the positive energy this feature is creating among club members."

The summer package is available to all users who log in when they ride a network-connected Expresso bike. Owners need not take any steps beyond making sure their bikes have network connectivity. IFH has committed to provide network services (called "expresso.net services") free of charge to all Expresso bikes through the end of 2010.

"For thirty years, people who exercise indoors have been seeking distraction from the boredom," noted Bill Stensrud, Chairman of IFH. "The Expresso bike changes that completely by delivering an experience that engages and excites the rider. Expresso further motivates the member by automatically tracking, displaying and reinforcing the individual rider's progress. The summer package is the first step in furthering the IFH mission: to actively engage and excite members during their exercise program; to socialize the fitness experience; and to reinforce member success by tracking and displaying his/her progress and achievements."

"IFH has upgraded the systems and servers connecting the bikes," added Brian Button, CEO of IFH. "As promised, IFH has kept bike networking and www.expresso.net running without a hitch. Now, we're able to use this investment to deliver compelling new features to millions of riders on thousands of bikes."