Peer-reviewed paper on power of iridoids in Tahitian Noni Bioactives published in Wiley Online Library

Sep 24 2010

Tahitian Noni International's Brett West, director of noni benefits research, and his team have recently published another peer-reviewed paper on the power of iridoids in Tahitian Noni^® Bioactives™. The paper, published just this month in the Wiley Online Library, concludes that iridoids are the major source of bioactivity in Tahitian Noni Bioactives, and that substantial iridoids can be found in the noni fruit, leaf, root, seed, and flower of noni plants.

“This is an important study for everyone interested in Tahitian Noni Bioactives”

West and his team recognize the growing notoriety of noni worldwide, and the purpose of their study was to understand clearly the phytochemicals and diverse medicinal benefits of the noni fruit. They set out to determine the major iridoid components in the plant's different parts, as well as compare different noni fruits gathered from tropical areas around the world.

"This is an important study for everyone interested in Tahitian Noni Bioactives," stated Jeff Wasden, vice president of global marketing. "Now we know that the major bioactivity behind Tahitian Noni^® Products is caused by iridoids. This is significant because iridoids have been studied by scientists for over 50 years and are associated with over two dozen specific health benefits, and remain stable after pasteurization. The study also found that the noni from French Polynesia contained the highest total iridoids with the Dominican Republic containing the lowest."