HealthAlliance of the Hudson Valley to implement REACH3's CRM solution

HealthAlliance of the Hudson ValleyNov 1 2010

REACH3 - healthcare CRM's market leader, enabling robust provider and payer marketing initiatives through secure, cloud-based technology - announced today that HealthAlliance of the Hudson Valley has chosen to implement its CRM Custom solution to strengthen its consumer and patient marketing campaigns, as well as enhance the unified brand identity of its newly formed health system.

“Doing this is a tall order that requires integrating all of our existing hospital data from the three facilities. REACH3's platform is able to do this quickly without straining our hospital IT resources.”

HealthAlliance is a health network that arose from the 2009 alignment of the longstanding community hospitals, Benedictine, Kingston and Margaretville. With the formation of the new health system, the organization has restructured its service-line offerings, making each hospital a center-of-excellence for different specialties such as vascular and orthopedics. "Right now, communicating the specialized service-line capabilities of each hospital is crucial for our organization. Leveraging REACH3's CRM, we will be able to easily educate those who may need to utilize one of these service lines and direct them to the most appropriate facility," said Josh Ratner, chief strategy officer at HealthAlliance. "Doing this is a tall order that requires integrating all of our existing hospital data from the three facilities. REACH3's platform is able to do this quickly without straining our hospital IT resources."

Ratner continued, "By merging our hospital data with REACH3's wealth of demographic, geographic and psychographic information, we will be able to accurately identify patients and prospects at risk of developing certain conditions or requiring certain services to help them get the care they need…when they need it."

The web-based architecture, ease-of-use and robust return-on-investment (ROI) analytics of the hospital CRM also influenced HealthAlliance's decision to select the REACH3 system over others evaluated. "Our marketing team needs the immediate, anytime ability to create strategic outreach campaigns, so we can act quickly when marketing opportunities arise. It is also imperative that we have the ability to accurately demonstrate the ROI of these efforts. The REACH3 CRM not only fulfills these needs, its support team also helps us make sure that we are optimizing communication efforts through design, copy, tone and call-to-actions," said Ratner.

According to Jim Schleck, REACH3's executive director, "We are pleased to partner with HealthAlliance and applaud its recognition that the one-size-fits-all traditional marketing approach is not effective in this highly competitive industry and challenging economic environment. We anticipate that CRM will help this organization strengthen its community ties and boost the bottom line."