Opera Care’s new online buying guides aim to improve lives by sharing knowledge about caring

Meet Opera Care’s new buing guides, an online library of informational resources that aims to improve lives by sharing knowledge about caring.

Visit Opera Care’s Buying Guides

The need for knowledge

For web browsers seeking information about care equipment in domestic care settings, it is very difficult to find accurate and wholesome information. Bearing this in mind when developing their resources, Opera Care focusses on providing detailed and comprehensive information about care equipment for domestic environments.

The website includes buying guides, ‘how to’ guides, ‘what is’ articles, and even information about medical conditions and equipment used for their treatment.

“Improving lives by sharing knowledge about caring”

User Journey

Let us take you through a typical journey of a user who has an elderly mother being discharged from hospital and they need a hospital bed for home. They are likely to search the internet for hospital beds, at which point they will get bombarded by all of the different types and options available.

The number of different types available often results in the searcher becoming confused. Opera Care took note of this dilemma, drew inspiration from Francis Bacon’s famous quote, ‘Knowledge is Power’, and created the buying guides. By visiting the Care Beds category, the user will discover advice about the different types of hospital bed, and tips on buying a hospital bed.

Now the user can browse with clarity, and make more educated choices about the hospital bed they buy, ensuring they choose the suitable bed for their mother’s need.