Consumers may read labels but understanding them is a whole different matter, as for being more aware of heart disease etc, awareness and knowledge are worlds apart. If consumers were savvier about their health then why do we have 60% of adults in the US either overweight or obese?

The only reason we are seeing a downturn in coronary mortality is medical and pharmacological interventions not common sense and better understanding of our health. We need to understand that its survival of the fittest not the fattest i think the dyslexics confuse the “A”.