PVH Corp. (NYSE: PVH), one of the world's largest apparel companies, and The V Foundation for Cancer Research, one of the nation's leading cancer research fundraising organizations, announced a new partnership to offer The V Foundation Neckwear Collection - a line of ties inspired by memorable current and past sports figures. The V Foundation Neckwear Collection will be available in major markets throughout the United States beginning February 15, 2012, with a portion of the net proceeds going to The V Foundation to fund critical cancer research and related programs at cancer centers nationwide.
"The opportunity is multi-dimensional," explained David Sirkin, President Neckwear, PVH Dress Furnishings. "We have the ability to support an important cause, create an emotional connection with our target consumer regarding iconic sports figures, as well as fill a void in the market for conversational neckwear."
The inaugural V Foundation Neckwear Collection offered by PVH will include images inspired by The V Foundation's founder and NCAA Championship coach Jim Valvano, NFL Hall of Fame wide receiver Jerry Rice, NHL Hall of Fame defenseman Bobby Orr, ESPN's personalities Dick Vitale and Chris Berman, Duke University's men's basketball head coach Mike Krzyzewski, and racing legend Mario Andretti. Each tie comes in a variety of color options. Throughout the year, additional offerings will be added to the Collection as additional sports figures provide designs.
"I've been a supporter of The V Foundation for a long time, and now, through my association with ESPN, I'm really excited to be directly affiliated with it," said Jerry Rice. "I had the honor of collaborating with PVH Corp. on this really unique charitable initiative by designing a tie to benefit The V Foundation. I love my tie, called 'Jerry Rice World', and the entire Collection."
The V Foundation Neckwear Collection will be available at 500 stores, including Kohl's, Macy's, and Belk. Additionally, the ties will be available on these retailers' websites and Amazon.com. The ties will have a suggested retail price of $40.
"The V Foundation is proud of our partnership with PVH Corp. in producing and promoting this exciting neckwear line," said Nick Valvano, CEO of The V Foundation. "This relationship will build awareness for cancer research and contribute to The V Foundation's mission of funding essential cancer research nationwide."
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