Imedex, Mechanisms in Medicine and Cornerstones launch new YouTube ‘You and IBD’

May 18 2012

Cornerstones Health Inc., a nonprofit organization working to improve communication between patients with inflammatory bowel disease (IBD) and physicians who treat IBD, in collaboration with Imedex, LLC and Mechanisms in Medicine Inc., announced the launch of the new YouTube "You and IBD" - Animated IBD Patient Channel. The channel gives patients with Crohn's disease or ulcerative colitis quick access to a wide range of videos and animations featuring the latest IBD information, discussions of important topics, patient stories, expert advice.    

"We have addressed what we believe to be a major limitation in other IBD Web resources," said Dr. David Rubin, co-founder of Cornerstones Health Inc. "The type of education we're offering empowers patients with the knowledge needed to take charge of their disease and to have important discussions with their health care team about what is the right course of action for them."

The YouTube "You and IBD" - Animated IBD Patient Channel is a companion to the You and IBD website, and part of an overall initiative dedicated to providing IBD patients with educational content, expert advice and tools to help them effectively manage their IBD and achieve the best quality of life.

"IBD patients who visit our site will walk away with a greater understanding of topics that range from how IBD medications work to alternative medicines because of the impact visual reinforcement will have on their existing knowledge," said Dr. Marla Dubinsky, co-founder of Cornerstones Health Inc.

This channel was developed in conjunction with Imedex, LLC, an accredited medical education company based in Alpharetta, Georgia and Mechanisms in Medicine, a medical animation and e-learning company based in Toronto, Canada. "This project is part of an ongoing collaboration between our organizations aimed at enabling patients to be more informed with regard to their disease and treatment options so that they are able to have more active dialogue with their physicians about how to best manage their disease," said Christopher Bolwell, VP and Compliance Officer of Imedex, LLC. "We are pleased to have been part of producing this valuable patient education resource."

Source: Cornerstones Health Inc.