Dec 11 2013
Vestiage, Inc. (Pink Sheets: VEST), a publicly traded healthy aging lifestyle company focused on science-based premium branded highly potent cosmeceuticals and nutraceuticals, announced today that it has engaged ROI Media to orchestrate its direct to consumer marketing campaign. ROI Media is a recognized leader in radio advertising and is known for its award-winning radio and television campaigns for multiple major brands. (www.ROImediadirect.com)
"At this stage of our growth, it is time for us to engage the best people in the business to drive sales through multiple channels," said Scott Kimball, CEO of Vestiage. "ROI has proven repeatedly that they can drive major successes in the direct response and customer acquisition channels such as radio and television. Clearly these are terrifically talented pros that add a whole new dimension to Vestiage."
Since the formation of Vestiage, the Company has stated that its model would be to sell products through multiple channels. In 2014 the Company will have multiple brands entering several channels including retail, internet, and now, with the engagement of ROI Media, the Company will be moving the appropriate products into the direct to consumer channel. This will also serve to support the Company's retail oriented marketing and advertising.
"We take on very few new clients, but we see Vestiage as the emerging leader in their space. Clearly there is no shortage of nutraceutical companies, but Vestiage is taking the industry to a new level. Their research and focus on products based upon human stem cells is the difference maker, and we're proud to have been chosen as their advertising agency," said Zeus Peleuses, President of ROI Media Direct.
Vestiage has an active growth plan in place calling for the creation and acquisition of several healthy aging brand assets over the next 3-5 years. The acquisition program supports and accelerates the Company's organic growth plan. The Vestiage R&D program has resulted in the discovery and/or use of certain patented botanical and marine ingredients, which are then used in novel combinations within its brands. Ingredient research and development, as well as formulations, are done in conjunction with large industry partners and laboratories assisting in the development of internally created brands. The Company's Mergers and Acquisitions team reviews potential acquisition targets regularly. The Company recently completed the acquisition of the RegiMEN men's healthy aging system of supplements. Vestiage will launch the female healthy aging line Monterey Bay Nutraceuticals in January 2014 with production giant Robinson Pharma and botanical ingredient company Nutragenesis. The line is designed to address the key issues in high demand for women over 40.