One needs to be careful how to interpret the figures delivered by such studies as the pharmaceutical companies fund most of them & they are obviously out to promote their products & services which is over a billion dollars annually.

It is a bit like the old saying "out of the frying pan & into the fire"
The frying pan being the tobacco companies & now we have the fire of the pharmaceutical companies.

These conflicting interests means smokers do not get the true information and remain rightly cynical of the very people that are supposed to be helping them to quit.

I say it is time for a change here, time for an awareness campaign that exposes all sides of the argument & conflicting interests.
The Quitober Challenge is hoping to achieve this level of awareness campaign this year during our event this October in Australia.