Virgin HealthMiles announces partnership with vielife

Feb 15 2013

vielife, the global provider of health and wellness solutions, has today announced a partnership with Virgin HealthMiles. The partnership will enable Virgin HealthMiles to offer its customers' employees online health coaching as a flexible tool to encourage the adoption of healthier lifestyle choices.

Keen to reduce the costly impact of lifestyle-related and chronic conditions, many U.S. businesses are looking for ways to encourage their staff to take positive steps towards a healthier lifestyle. By engaging with organizations like Virgin HealthMiles, a provider of innovative corporate wellness programs, employers can encourage employees to stay engaged with prevention-focused wellness choices on a long-term basis.

vielife's online lifestyle management programs can now be offered by Virgin HealthMiles to those employees who prefer an online coaching experience. Customized programs can be created around stress, nutrition, physical activity, depression, weight loss or smoking cessation and personalized to help employees achieve their own specific health goals.

Commenting on the partnership, Steve Cottle, head of global partnerships at vielife said: "We are delighted to be partnering with Virgin HealthMiles. Our organizations share the same ethos and by working together we will be able to provide the tools and expertise to help many more organizations in the U.S. successfully achieve their long-terms health objectives.

With absenteeism caused by stress on the rise, and poor nutrition one of the key causes of reduced productivity, organizations around the globe are recognizing the need to engage with their employees to help them make better health-related choices."

Gregg LaRoche, director of product management, health and wellness at Virgin HealthMiles said: "With most U.S. businesses covering some or all or their employees' health care premiums, corporations must shift their focus to prevention in order to help reduce the cost of health care. The only way to do this successfully and long term is to get and keep employees engaged in prevention-focused wellness choices.

Health coaching is a personal choice. Some people prefer the face-to-face approach, while others prefer an online experience. By partnering with best-in-class providers like vielife, we are now able to offer our clients even more value and help them deliver a variety of health solutions that meet the needs of unique workforces.

Our clients depend on our proven ability to motivate sustained behavioral changes over time, and by providing a range of approaches to health coaching we are able to foster long-term engagement in making better healthier choices."

Source: vielife